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by Joe Mandese
In one of the first detailed analyses of the seasonal fluctuations in the supply-and-demand of online display advertising attributable to Thanksgiving and Black Friday, … Read the whole story
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by Gavin O'Malley
Rich media is increasingly threatened by the rise of mobile platforms, and the continued reign of Facebook and its limited ad opportunities. Yet nearly … Read the whole story
by Mark Walsh
Online businesses must focus on ways to build mobile engagement as customers shift from PCs to smartphones and tablets. That includes developing content and … Read the whole story
by Wendy Davis
Google is gaining friends in its 7-year-old copyright battle with the Authors Guild. The Web companies Yahoo, Pinterest and Electronic Arts last week notified … Read the whole story
by Laurie Sullivan
U.K. marketers will increase spending by 14% to $8.8 billion for online and mobile campaigns this year, up to nearly $11 billion in 2014, … Read the whole story
by Wayne Friedman
A Nielsen study shows that kids of all ages want personal TV/video-type products -- and most clamor for the Apple brand-name attached. Read the whole story
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by Joe Mandese
Digital wunderkind JT Batson, a key player in the formation of media-buying data processor Mediaocean, has joined analog media giant Cumulus Media as chief … Read the whole story
by Steve Smith
The 'Mobile Thursday' scenario seemed to pan out on Thanksgiving, when turkey-stuffed consumers leaned back on their couches and started shopping in record numbers … Read the whole story
by Steve Smith
Device-based e-shopping came on strong on Black Friday 2012, with the iPad emerging as the leading platform for post-PC commerce. Sale from mobile devices … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The Big 4 are failing because, as has been obvious for almost a decade, they must fail. Fragmentation and ad avoidance have killed their … Read the whole story
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by The Editor
OMMA magazine has named Digitas Agency of the Year for 2012, marking the third consecutive year the Publicis unit has won the prestigious award … Read the whole story