by Laurie Sullivan
Search marketers spent 307% more of their budgets on smartphone ads and 231% on tablets to date in Q4 2012, compared with the prior … Read the whole story
by Laurie Sullivan
Digitas plans to leverage Skyword's content marketing platform, which helps brands publish content. It offers The SkywordPlatform as part of its recently announced BrandLIVE, … Read the whole story
by Laurie Sullivan
A Microsoft Bing holiday campaign debuts on TV Thursday and calls out Google for recent changes to its Google Shopping service on its search … Read the whole story
by Gavin O'Malley
Giving Outbrain access to a larger swath of the U.S. Hispanic market, Univision Interactive has agreed to expand its partnership with the recommendation engine. Read the whole story
by Mark Walsh
LinkedIn on Wednesday announced a new API (application programming interface) program for its advertising platform to help B2B marketers develop customized campaigns and have … Read the whole story
by Wendy Davis
A group that aims to set standards to implement a do-not-track mechanism has tapped privacy expert Peter Swire to forge a consensus between privacy … Read the whole story
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by Gavin O'Malley
In what represents a minor coup for Time Inc., the publisher has poached J.R. McCabe from Meredith Corp. to run a new digital video … Read the whole story
by Steve McClellan
Advertising and media analyst Brian Wieser has downgraded his stock recommendation for WPP from a buy rating to hold, while doing the opposite for … Read the whole story
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by Steve Smith
Device use and multi-screen behaviors are not easily predicted merely by demographics. Situation, income and even marital status have an impact on when, where … Read the whole story
COMMENTARY
by Omer Kaplan
After exposing Internet users to millions of irrelevant ads since the mid-'90s, the industry has created a new disease called banner blindness. We have … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
For both the 18-34 and 35-54 year-olds, Talk remains the No. 1 function of the mobile phone. Read the whole story