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by Joe Mandese
In a surprising twist to the online ad network business, retail brands are beginning to offer their online users to other brands in what … Read the whole story
by Laurie Sullivan
The rise in online shopping influenced Google to acquire the Waterloo, Ontario startup BufferBox, which provides a network of physical, not virtual, parcel pickup … Read the whole story
by Gavin O'Malley
Nurturing the next wave of auteurs, Fullscreen has committed $1 million to promote independent video producers on YouTube. Each month, the online video network … Read the whole story
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by Joe Mandese
Aggregate Knowledge, a so-called "data management platform" or DMP that helps advertisers and publishers target relevant display ads at online consumers, this morning unveiled … Read the whole story
by Wendy Davis
Mobile marketers now have one less problem to worry about, thanks to a new ruling by the Federal Communications Commission. The FCC said on … Read the whole story
by Mark Walsh
Two-thirds (67%) of cell owners say they check their phones for messages, alerts or calls even when they don't notice their phone ringing or … Read the whole story
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by Joe Mandese
As it turns out, the title of Invisible Children's "Kony 2012" was prophetic. The online video has emerged as the "most shared" of any … Read the whole story
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by Wayne Friedman
Interpublic Group's Magna Global media unit has lowered its forecast for the global advertising economy, partly as a result of the slower-than-expected recovery by … Read the whole story
by Steve Smith
Driven by an unprecedented embrace of the tablet format, Magna Global sees meteoric growth for ad spend across mobile devices in the next several … Read the whole story
by Laurie Sullivan
Misconceptions about personalization and privacy contributed to the slow start in online shopping, but 64% of those surveyed said they would rather control the … Read the whole story
by Steve Smith
The price comparison site PriceGrabber saw significantly more mobile activity to its sites on Black Friday than on Cyber Monday, suggesting that a considerable … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
From: Mark Zuckerberg To: sherylsandberg@fbook.com Subject: potential benefits of Christmas Sandster, I saw the data on higher click-thrus 4th quarter. Kind of took me … Read the whole story
COMMENTARY
by Srini Dharmaji
Planning display advertising in a multi-screen world requires consistency among devices as well as discrete uses of each platform and its unique capabilities. Read the whole story