Yahoo has unveiled an updated version of its Yahoo Mail service for the Web, as well as Windows 8 and the iPhone and Android. … Read the whole story

Big Data could become the holy grail of one-to-one marketing, getting the right message to the right person at the right time in the … Read the whole story

Havas Digital is mapping out a strategy to support content attribution in which data provides information on the type of message in an ad … Read the whole story

Ad campaigns don't always extend seamlessly to handheld devices. The transition can be challenging when marketers run branded apps on their Facebook pages to … Read the whole story

The Center for Digital Democracy is asking the FTC to investigate whether the Mobbles app -- available through iTunes and Google Play -- violates … Read the whole story

Ads featuring video and rich media as well as location-based units are helping drive demand and increased value for mobile advertising, per Nexage. The … Read the whole story

New NBCUniversal ad sales chief Linda Yaccarino has made some additional staff changes. Scott Schiller, executive vice president of digital ad sales for NBCUniversal, … Read the whole story

What makes Digitaria stand out is that their approach to design is nearly indistinguishable from their approach to any other facet of a campaign. … Read the whole story