Facebook's release of updated iOS and Android apps on the same day this week only highlighted the social network's focus on mobile as the … Read the whole story
comScore has created an unduplicated multiplatform measurement system that combines data from four screens to solve the biggest issue in supporting measurement across silos. Read the whole story
Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed browsers and unfinished conversions, according to … Read the whole story
Consumers are turning to search engines in record numbers this holiday season, according to RichRelevance. One of every five shopping sessions (20%), on average, … Read the whole story
One day after dozens of organizations pressed the Federal Trade Commission for stronger children's privacy regulations, the Interactive Advertising Bureau reiterated its stance that … Read the whole story
The Gay Ad Network is introducing new audience targeting features to its online ad network which allow advertisers to reach gay and lesbian consumers … Read the whole story
Publicis has confirmed that it has purchased UK-based digital shop Outside Line, a specialist in social media and experiential marketing. Publicis said Outside Line … Read the whole story
- COMMENTARY
From Oklahoma City to 9/11, from Katrina to Kosovo, certain marketers pushed themselves into public view. Perhaps these companies, and the people within them, … Read the whole story
- COMMENTARY
Recently, my funny, prolific, and prescient MediaPost colleague Bob Garfield, the author of the award-winning book "The Chaos Scenario," publicly declined to do a … Read the whole story
