Online Media Daily
Monday, December 31, 2012
  • 2013 Predictions From Online Ad, Marketing Experts

    Welcome to online advertising and marketing in 2013, where opt-in push advertising -- rather than pull -- becomes the norm as consumers feel more ... Read the whole story

  • 2013: The Year In Review, In Advance

    As the page turns on another year, by federal law we unelected media elites are obliged to say our annual sooth. Not only are ... Read the whole story

  • Entertainment Tops Among Online Viewers

    Despite a contentious presidential election, an unprecedented natural disaster, and an Olympics that tested the limits of cross-platform media coverage, entertainment kept online video ... Read the whole story

  • The Digital Airport: Targeting Travelers On Mobile

    Brands know mobile ads are an effective way to get the message across, but a good strategy helps. Read the whole story

  • Apple Wins Skirmish In Apps Privacy Suit

    Apple has won a round in a class-action lawsuit alleging that it enabled app developers to wrongly upload the address books and other data ... Read the whole story

  • Pearson Buys Stake In Barnes & Noble's Nook

    Aiming to expand its digital distribution, publishing and education company Pearson PLC has agreed to invest $89.5 million in cash for a 5% stake ... Read the whole story

  • Forecast: Solid Growth For Global Ad Spend

    Media advertising spending grew 5.4% to just under $519 billion in 2012 -- up over the 3.6% growth rate in 2011, says eMarketer. This ... Read the whole story

  • App Marketing Costs Rise In Advance Of Holiday

    The scramble to drive apps up the leaderboards in time for holiday downloading started in earnest in November. But downloads for the month also ... Read the whole story