Welcome to online advertising and marketing in 2013, where opt-in push advertising -- rather than pull -- becomes the norm as consumers feel more … Read the whole story
- COMMENTARY
As the page turns on another year, by federal law we unelected media elites are obliged to say our annual sooth. Not only are … Read the whole story
Despite a contentious presidential election, an unprecedented natural disaster, and an Olympics that tested the limits of cross-platform media coverage, entertainment kept online video … Read the whole story
- COMMENTARY
Brands know mobile ads are an effective way to get the message across, but a good strategy helps. Read the whole story
Apple has won a round in a class-action lawsuit alleging that it enabled app developers to wrongly upload the address books and other data … Read the whole story
Aiming to expand its digital distribution, publishing and education company Pearson PLC has agreed to invest $89.5 million in cash for a 5% stake … Read the whole story
Media advertising spending grew 5.4% to just under $519 billion in 2012 -- up over the 3.6% growth rate in 2011, says eMarketer. This … Read the whole story
The scramble to drive apps up the leaderboards in time for holiday downloading started in earnest in November. But downloads for the month also … Read the whole story
