A broad swath of marketing executives expects interactive advertising to continue its strong growth. Digital advertising is predicted to grow by 10% to 15% … Read the whole story
Marketers increased ad budgets during the holidays and saw higher returns on investments, but it's not clear whether that trend will continue. Brian Wieser, … Read the whole story
Many of the companies adopting Passbook are still experimenting with how best to employ the feature to enhance their mobile offerings and bolster sales. Read the whole story
Analytics company KISSmetrics implemented an agreement calling for it to refrain from using eTags, Flash cookies or other types of hard-to-delete supercookies without first … Read the whole story
A new global survey from Havas Worldwide has found that a plurality of respondents (35%) believe that the single greatest societal change agent is … Read the whole story
WPP's Kinetic unit, the world's largest buyer of out-of-home media, has begun serving ads to digital, place-based media outlets via a real-time exchange developed … Read the whole story
The Golf Channel has a deal with online game marketer WGT to offer a virtual tour, including an opportunity to "play" such famed courses … Read the whole story
The leading Internet radio service says it streamed over 13 billion hours of music in 2012. Users created well over a billion custom stations. Read the whole story
- COMMENTARY
Lance Armstrong appeared on the Oprah Winfrey Network to explain 20 years of cheating, lying and cruel personal destruction of his truthful critics. Although … Read the whole story
- COMMENTARY
Is location the shortest route to relevance? Can concise and compelling ad creative responding to a wider range of user behaviors and triggers get … Read the whole story
