by Laurie Sullivan
Some 57% of marketers agree that data drives higher conversion rates, and 34% said it provides insights into customer behavior -- but most don't … Read the whole story
by Gavin O'Malley
In an effort to build more buzz around Bellator Fighting Championships, a Viacom-owned mixed martial arts league, Spike has entered into a promotional partnership … Read the whole story
by Laurie Sullivan
Search engine advertising continues to show healthy growth as spending in Q4 2012 grew 11% year-on-year (YoY), impressions grew 11%, and total clicks grew … Read the whole story
by Wendy Davis
A lawsuit by The Associated Press against paid clipping service Meltwater for copyright infringement has drawn the attention of digital rights advocates, who are … Read the whole story
by Mark Walsh
Research in Motion has changed the name of its digital storefront simply to BlackBerry World, dropping App from the moniker to reflect its expansion … Read the whole story
by Steve McClellan
Companies often use so-called brand ambassadors to spread positive word of mouth about their products and services. But according to a new study by … Read the whole story
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by Steve Smith
Claiming to establish the largest mobile ad network that spans the North and South American continents, Cisneros Group acquires Adsmovil to combine with its … Read the whole story
COMMENTARY
by Marc Purtell
Talk of Facebook's Graph Search being a "Google killer" seems premature, but it will impact online marketing, particularly within search and SEO. Brand marketers … Read the whole story