Some 57% of marketers agree that data drives higher conversion rates, and 34% said it provides insights into customer behavior -- but most don't … Read the whole story
In an effort to build more buzz around Bellator Fighting Championships, a Viacom-owned mixed martial arts league, Spike has entered into a promotional partnership … Read the whole story
Search engine advertising continues to show healthy growth as spending in Q4 2012 grew 11% year-on-year (YoY), impressions grew 11%, and total clicks grew … Read the whole story
A lawsuit by The Associated Press against paid clipping service Meltwater for copyright infringement has drawn the attention of digital rights advocates, who are … Read the whole story
Research in Motion has changed the name of its digital storefront simply to BlackBerry World, dropping App from the moniker to reflect its expansion … Read the whole story
Companies often use so-called brand ambassadors to spread positive word of mouth about their products and services. But according to a new study by … Read the whole story
Claiming to establish the largest mobile ad network that spans the North and South American continents, Cisneros Group acquires Adsmovil to combine with its … Read the whole story
- COMMENTARY
Talk of Facebook's Graph Search being a "Google killer" seems premature, but it will impact online marketing, particularly within search and SEO. Brand marketers … Read the whole story
