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by Steve McClellan
In a bid to help clients develop content and maximize its impact, Havas Worldwide New York is launching a new media unit called SOE … Read the whole story
COMMENTARY
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I was watching Rachel Maddow last night when the new-ish corporate commercial for Coke, called "Coming Together," came on the screen. Read the whole story
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by Gavin O'Malley
Building out its video offering, AOL on Thursday announced a large distribution deal with Discovery Communications. AOL's On Network will now feature mostly short-form … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Sockpuppeting -- using a false name to post online comments or reviews -- is one of the more annoying aspects of living the Web-centered … Read the whole story
by Laurie Sullivan
Russian search engine Yandex has released a social recommendation search engine for iOS devices aimed at supporting Facebook, Instagram, Foursquare and Twitter users in … Read the whole story
COMMENTARY
by Wendy Lea
A small business looking to scale without adding headcount, should consider leveraging the voice of its customers on its Web site. Read the whole story
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by Mark Walsh
Programmatic ad platform AppNexus on Thursday raised $75 million in a fourth-round funding. The company plans to use the new financing to continue enhancing … Read the whole story
by Laurie Sullivan
Changes in Google's search engine ranking algorithm, which many know as Panda and Penguin, have some brand marketers giving up on optimization strategies. An … Read the whole story
by Wendy Davis
The AP sued Meltwater for copyright infringement last year, alleging that the clipping service unlawfully copies news stories and displays portions of them. A … Read the whole story
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by Mark Walsh
Digital audience targeting firm Collective is among the latest companies to plug its ad technology into the Facebook Ad Exchange. Read the whole story
by David Goetzl
In a world where calling cable cord-cutting results in pleas to stay, Netflix CEO Reed Hastings has a different approach: Let users leave hassle-free … Read the whole story