Marketers need to better communicate how revenue acquisitions goals and results contribute to companies' revenue growth. Although marketers are aware that search contributes to … Read the whole story
The Mobile Marketing Association and the Interactive Advertising Bureau have teamed up to introduce a set of mobile ad creative guidelines, aimed at simplifying … Read the whole story
Powered by its Galaxy line of devices, Samsung set a record for smartphone shipments in a single quarter -- 63 million -- in the … Read the whole story
Digital production studio My Damn Channel is expected to unveil a network model today that will offer partners various distribution, promotional and monetization opportunities … Read the whole story
Qualcomm is working to develop augmented reality for more complex 3D objects via affordable phones. The goal is to provide brands with a new … Read the whole story
A 6-year-old dispute between Universal Music and a mother who posted a clip of her toddler dancing to a Prince song will proceed to … Read the whole story
The Oscars may be a month away, but advertisers are starting to digitally link with ABC's coverage, including University of Phoenix and Hyundai. Read the whole story
U.S. consumers are becoming more sensitive to data sharing and privacy protection on their smartphones, according to new survey results from Harris Interactive Truste. Read the whole story
- COMMENTARY
It is embarrassing, and a bit perplexing -- and admittedly a bit satisfying -- to watch the Coca-Cola Co. twist in the wind. Phony … Read the whole story
Online advertising and marketing tech company SteelHouse announced that brands that used their "Real Time Offers" technology saw a 21% increase in click-through rates … Read the whole story
