Social media has long been synonymous with "owned" or "earned" media -- the kind you don't actually pay for. But a new survey commissioned … Read the whole story
OpenTable, which posts real-time online restaurant reservations for diners, entered into an agreement to acquire Foodspotting for about $10 million in cash. Foodspotting encourages … Read the whole story
Super Bowl advertisers will see a 20% rise in Web traffic to their sites for seven days following Sunday, while mobile video views will … Read the whole story
The Mobile Marketing Association has released an updated primer on mobile couponing as it works toward establishing a standard ad unit for mobile offers … Read the whole story
AT&T recently filed a petition asking the FCC to take steps that the telecom says will facilitate the transition to an entirely IP-based network. … Read the whole story
A special interest group formed by the standards body NFC Forum now supports the retail industry through a little embedded chip in phones that … Read the whole story
Publicis Groupe media shop Starcom USA has appointed Mitch Brandow senior vice president/digital director, a new position at the agency. He will oversee the … Read the whole story
- COMMENTARY
Are TV apps, a means of finding information about TV programming, useful to the general public? In a recent study outside major cities, the … Read the whole story
