In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story

Facebook continued its comeback Thursday, reporting revenue growth of 40% in the fourth quarter on strong gains in mobile advertising. The strong earnings report … Read the whole story

Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts … Read the whole story

A pair of Yahoo and AOL veterans have launched a mobile start-up aimed at making enterprise apps as appealing and user-friendly as consumer apps. … Read the whole story

Stipple released a Facebook feature Wednesday that allows brands to attach image tags in photos aimed at driving engagement and purchases through content in … Read the whole story

Google and PointRoll are asking a federal judge to dismiss a lawsuit alleging that it bypassed Safari's privacy settings in order to set cookies … Read the whole story