A digital media company -- Google -- ranks as the highest in terms of Madison Avenue's overall brand perception for the first time in … Read the whole story
"Barbara Lippert owes an apology to every single non-black Jamaican for implying that they do not exist!" That's a snippet of one of the … Read the whole story
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operation shifting to sibling organization Mediabrands. The move, which comes amid a search … Read the whole story
In an effort to squeeze every ROI penny out of the nearly $4 million, 30-second spot cost (not including the creative expenses), advertisers are … Read the whole story
The advertising industry should brace for more acquisitions similar to those seen in 2012, according to John Kaiser, managing director at investment firm DeSilva … Read the whole story
Flash facts can be just as nutritious as long-form media. Why? Because long-form media creates its own context. Read the whole story
Scoring the value of the Super Bowl XLVII these days comes down to advertising and searches, rather than scrimmages and touchdowns. Experian created a … Read the whole story
Facebook introduced a reusable gift card that people can give to friends through the Gifts program for use at four partner companies: Target, Jamba … Read the whole story
Worldwide tablet shipments grew 75% in the fourth quarter to a record 52.5 million units as lower average selling prices, a wide range of … Read the whole story
A federal judge dismissed New Jersey resident Maria Pirozzi's potential class-action privacy lawsuit against Apple. Now Pirozzi is trying again with a new complaint … Read the whole story