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by Steve McClellan
A new survey of ad agencies indicates that digital media may eclipse traditional advertising soon, with nearly one-third of respondents expecting to spend more … Read the whole story
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by Mark Walsh
A new survey by Pew Research Center's Internet & American Life Project suggests that Facebook fatigue may be setting in for some, especially among … Read the whole story
by Mark Walsh
Targeting ads by location has proven a strong selling point for mobile advertising. Mobile ad exchange Nexage last month reported targeted impressions more than … Read the whole story
by Gavin O'Malley
Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussier than ever, and increasingly, they demand that brands treat them like matchless … Read the whole story
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by Laurie Sullivan
Some 54% of companies participating in the Marketing Budgets Report expect to increase overall marketing investment this year, up from 45% in 2012. But … Read the whole story
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by Gavin O'Malley
Amid an ongoing social-marketing boom, software start-up Spredfast just raised $18 million, led by OpenView Venture Partners. The social-marketing specialist plans to invest further … Read the whole story
by Mark Walsh
Twitter emerged as one of the stars of the Super Bowl, with people sending 24.1 million tweets about the game -- up from 13.7 … Read the whole story
by Wendy Davis
Facebook has sued Profile Technology, a company that aggregates social networking profiles, for allegedly displaying outdated posts, as well as posts that users may … Read the whole story