A new survey of ad agencies indicates that digital media may eclipse traditional advertising soon, with nearly one-third of respondents expecting to spend more … Read the whole story
A new survey by Pew Research Center's Internet & American Life Project suggests that Facebook fatigue may be setting in for some, especially among … Read the whole story
Targeting ads by location has proven a strong selling point for mobile advertising. Mobile ad exchange Nexage last month reported targeted impressions more than … Read the whole story
Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussier than ever, and increasingly, they demand that brands treat them like matchless … Read the whole story
Some 54% of companies participating in the Marketing Budgets Report expect to increase overall marketing investment this year, up from 45% in 2012. But … Read the whole story
Amid an ongoing social-marketing boom, software start-up Spredfast just raised $18 million, led by OpenView Venture Partners. The social-marketing specialist plans to invest further … Read the whole story
Twitter emerged as one of the stars of the Super Bowl, with people sending 24.1 million tweets about the game -- up from 13.7 … Read the whole story
Facebook has sued Profile Technology, a company that aggregates social networking profiles, for allegedly displaying outdated posts, as well as posts that users may … Read the whole story
