NPD Group has released a new mobile study that finds leading companies like Facebook, Google and Pandora altering their business models as more people … Read the whole story
Professional networking site LinkedIn on Thursday reported revenue increased 81% in the fourth quarter, fueled by strong growth across all three of its key … Read the whole story
Marketers expect quirky idiosyncrasies in multichannel brand campaigns to produce the most disruption to strategies as a result of the U.S. Postal Service stopping … Read the whole story
As far as Twitter advertising goes, Promoted Tweets that appear in response to user search queries are considerably more effective than less targeted Promoted … Read the whole story
Thomvest Ventures, a venture capital group headed by founder and managing director Peter Thomson, led DataXu's $27 million venture funding. DataXu is now focusing … Read the whole story
The industry group Association of National Advertisers says the Internet Corporation for Assigned Names and Numbers should give marketers more protection for their brand … Read the whole story
Zite released an updated version of its personalized new reader app for iOS devices. Among the new features, Zite 2.1 allows users to see … Read the whole story
The New York Times Co. announced that total revenues increased 5.2% from $547 million in the fourth quarter of 2011 to almost $576 million … Read the whole story
Last year, Chrysler won the Super Bowl with a powerful, head-turning spot that seemed to sneak up out of nowhere, as opposed to those … Read the whole story
Apparently there is enough of a correlation between tweets about TV shows and actually watching those shows for Twitter to fork over about $80 … Read the whole story