by Steve McClellan
Boston-based marketing services and consulting company Sapient reported a nearly 12% revenue gain in the fourth quarter of 2012 to $293.2 million. For full-year … Read the whole story
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by Joe Mandese
One of the most unusual alliances between two of the advertising world's biggest companies -- Paris-based Publicis and Tokyo-based Dentsu -- has come to … Read the whole story
by Laurie Sullivan
Smartphones and tablets now drive one out of every three minutes spent with digital media. As the e-commerce and m-commerce channel shifts accelerate, companies … Read the whole story
by Mark Walsh
"Angry Birds" creator Rovio announced the expansion of its global advertising team with senior hires from various companies, including Apple, Millennial Media and inMobi. … Read the whole story
by Gavin O'Malley
Despite the best efforts of Microsoft and BlackBerry, Android and Apple continue to tighten their stranglehold on the mobile market. Worldwide, Google's mobile operating … Read the whole story
by Laurie Sullivan
One out of every five visits to ecommerce Web sites now comes from either a tablet or smartphone, signaling that attribution paths and technology … Read the whole story
by Wendy Davis
Lawmakers in the House and Senate reintroduced a bill on Thursday that would pave the way for tax collection by online retailers. Backers say … Read the whole story
by Mark Walsh
Marketers would do well to ramp up investment in mobile this year, as the consumer shift from the PC to portable devices requires a … Read the whole story
by Mark Walsh
To help promote the premiere of its first original docudrama, "Killing Lincoln," the National Geographic Channel is turning to tablets. The network will run … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Netflix says it doesn't release any ratings for its original content -- even "House of Cards" -- choosing instead to measure its success with … Read the whole story