Boston-based marketing services and consulting company Sapient reported a nearly 12% revenue gain in the fourth quarter of 2012 to $293.2 million. For full-year … Read the whole story
One of the most unusual alliances between two of the advertising world's biggest companies -- Paris-based Publicis and Tokyo-based Dentsu -- has come to … Read the whole story
Smartphones and tablets now drive one out of every three minutes spent with digital media. As the e-commerce and m-commerce channel shifts accelerate, companies … Read the whole story
"Angry Birds" creator Rovio announced the expansion of its global advertising team with senior hires from various companies, including Apple, Millennial Media and inMobi. … Read the whole story
Despite the best efforts of Microsoft and BlackBerry, Android and Apple continue to tighten their stranglehold on the mobile market. Worldwide, Google's mobile operating … Read the whole story
One out of every five visits to ecommerce Web sites now comes from either a tablet or smartphone, signaling that attribution paths and technology … Read the whole story
Lawmakers in the House and Senate reintroduced a bill on Thursday that would pave the way for tax collection by online retailers. Backers say … Read the whole story
Marketers would do well to ramp up investment in mobile this year, as the consumer shift from the PC to portable devices requires a … Read the whole story
To help promote the premiere of its first original docudrama, "Killing Lincoln," the National Geographic Channel is turning to tablets. The network will run … Read the whole story
Netflix says it doesn't release any ratings for its original content -- even "House of Cards" -- choosing instead to measure its success with … Read the whole story