Ad agencies initially focusing on smartphones are transitioning mobile content to desktop computers. Consumers moving to the Microsoft Windows 8 operating system and touchscreens … Read the whole story
Facebook will begin allowing marketers to work with third-party data providers to better target ads through its Custom Audiences tool. The social network will … Read the whole story
The cost to acquire app users fell 7% in January, as the number of downloads increased. The dip in marketing costs reflects a typical … Read the whole story
Clipping-service Meltwater's "parasitical behavior" poses a threat to news organizations, the New York Times Co. says in new court papers. The NYT and other … Read the whole story
When it comes to using Wi-Fi-enabled mobile devices in stores, women outpace men in seven of nine activities tracked, including looking for in-store deals, … Read the whole story
Deals, discounts, and exclusive content are not nearly as important to social media consumers as the inherent loyalty they feel for certain brands. In … Read the whole story
Big data is great -- but what if it's wrong? A shift toward too much automation in programmatic buying prompted Casale Media to re-ink … Read the whole story