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by Mark Walsh
Online radio service Pandora confirmed Tuesday that it will integrate its audience data into the Strata and Mediaocean media-buying platforms. The move will allow … Read the whole story
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by Mark Walsh
Facebook is once again accepting applications for its Preferred Marketing Developer (PMD) Program after temporarily closing the ad program to new candidates last month … Read the whole story
by Laurie Sullivan
Mobile will generate one-quarter of retail sales by 2014, and the apps from which consumers make purchases will generate multi-terabytes of real-time data. But … Read the whole story
by Gavin O'Malley
How accurately does Twitter reflect the national zeitgeist? When it comes to political events and policy decisions, Twitter and opinion polls paint two very … Read the whole story
by Wendy Davis
Google and other tech companies are slamming a proposed Georgia law that would restrict municipalities from building their own broadband networks. The Georgia measure, … Read the whole story
by Mark Walsh
Android, iOS and Samsung will continue to dominate the smartphone market in 2013, while tablet use will continue to climb. However, BlackBerry isn't expected … Read the whole story
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by Mark Walsh
When Yahoo CEO Marissa Mayer in September offered employees the smartphone of their choice, BlackBerry wasn't among the options. Now, Yahoo is dissing the … Read the whole story
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by Erik Sass
Media General has launched a new marketing and advertising service called Advanced Digital Solutions, the media company announced Monday, allowing advertising clients to target … Read the whole story
COMMENTARY
by Vejay G. Lalla, Op-Ed Contributor
Advertisers need to ensure that their editorial, sales and legal teams work together to determine how best to publish native advertising so that it … Read the whole story
COMMENTARY
by Susan Marshall
As marketers, we know that it's easier to keep a customer than recruit a new one, but it is astonishing how little time and … Read the whole story