Some 51% of ad agencies have seen an increase in demand for dynamic rich media ads, while another 20% expect to see more interest … Read the whole story
Relying on years of audience and brand data, Conde Nast is rolling out a new digital marketing tool, which it says can connect advertisers … Read the whole story
In the race to become Madison Avenue's "enterprise" data-processing platform for managing media buys -- especially digital ones -- Chicago-based Centro next week will … Read the whole story
New guidelines governing measurement of ads within mobile applications were issued today by the Interactive Advertising Bureau, the Mobile Marketing Association, and the Media … Read the whole story
Attempting to capture part of the nearly $9 billion marketers will spend this year on social media, Oracle and Adobe Systems have separately stepped … Read the whole story
Handing a victory to LinkedIn, a federal judge has dismissed a potential class-action lawsuit alleging that the social networking service failed to deploy adequate … Read the whole story
Android lost ground in the U.S. smartphone market at the start of 2013, even as Apple's iOS surged on strong iPhone 5 sales. iOS … Read the whole story
Far from seeing online readership drop after implementing paywalls (as once feared), publishers feel confident enough to push the model further for additional revenues. … Read the whole story
Next Issue, the digital magazine project of five major U.S. publishers, is taking its all-in-one app to Windows 8 devices. The newsstand app offers … Read the whole story
