The self-regulatory group Digital Advertising Alliance is poised to release new mobile privacy standards. The standards, which could be unveiled as soon as next … Read the whole story

Real-time marketing techniques have begun to mature, enabling big brands to take bigger risks. A Taco Bell sponsored concert at the South by Southwest … Read the whole story

As part of a reorganization of its executive team, rich online media advertising developer Undertone has tapped the top product and strategy executive from … Read the whole story

There's data, and then there are insights and business intelligence gained from Twitter tweets and Pinterest pins. As marketers begin to understand insights coming … Read the whole story

Despite a focus on fewer ads, the latest iteration of MySpace is hardly averse to sponsorship. To that end, Chevrolet has signed on to … Read the whole story

Data and analytics engine eXelate will announce Thursday that Khurrum Malik, former comScore vice president of marketing, has joined the company as CMO, responsible … Read the whole story

On the heels of its news feed overhaul, Facebook on Wednesday began rolling out a redesigned version of Timeline. Launched on a limited basis … Read the whole story

Annual digital marketing budgets, on average, amounted to 2.5% of a company's revenue in 2012 and will grow 9% this year. The majority of … Read the whole story

Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with … Read the whole story