After being asked to recall the last display ad they saw, only 14% could name the company, the brand or the product, suggesting that … Read the whole story
The analytics company Pinfluencer will rebrand Tuesday as Piqora to capture the changing vision of content and images. It is launching a tool enabling … Read the whole story
Say goodbye to BlogFrog, and hello to TapInfluence. Yes, the social activation platform has officially changed its name, because "blog" sounds somewhat dated. The … Read the whole story
Although it has historically made up a small share of all marketing emails, "triggered" messaging is on the rise -- and it's no mystery … Read the whole story
Financial services firms have historically been cautious when it comes to social media for fear of running afoul of compliance rules. The SEC on … Read the whole story
Like other Web publishers, Answers.com has seen a dramatic shift of its user base to mobile devices over the last year or so. Adapting … Read the whole story
Hollywood is siding with the Authors Guild in its attempt to revive a copyright lawsuit against five universities that worked with Google to digitize … Read the whole story
What impact is programmatic buying having on agency culture? Among other things, it's placing a premium on people with more knowledge of ad technology. Read the whole story
Zoom Media has partnered with NetPulse, which provides the software that runs most cardio fitness machines, to deliver advertising and content to digital displays … Read the whole story
- COMMENTARY
SXSWi brings together people who all share a passion for their respective and overlapping areas of interest and are excited to be exchanging ideas … Read the whole story
