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by Joe Mandese
While TV will remain advertising's No. 1 medium, digital -- principally online display and search -- will account for one-fifth of all ad spending … Read the whole story
by Mark Walsh
Facebook on Tuesday announced a new tool that allows marketers to reach audiences with characteristics that are similar to existing customers they are already … Read the whole story
by Steve McClellan
It didn't take long for Luke Taylor, the new global CEO of DigitasLBi, to begin shaking up the management ranks at the agency network, … Read the whole story
by Wendy Davis
Facebook is asking an appeals court to uphold a ruling against two pay-per-click marketers -- Fox Test Prep and Steven Price -- that operate … Read the whole story
by David Goetzl
Smartphones offer ripe opportunities to capture behavior and location data. But the speed at which the information can be processed looks to be immensely … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau released specifications to support digital ad impressions through viewable measurements and move the industry into the next phase of ad … Read the whole story
by Mark Walsh
When it comes to mobile wallets, the market has become especially crowded with startups and established players alike vying for supremacy. But the lack … Read the whole story
by Wendy Davis
Lawmakers in the Senate introduced an amendment to the federal privacy law that would give consumers more privacy protection for email messages as well … Read the whole story
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by Gavin O'Malley
Crackle and comScore have entered into a new audience measurement agreement, which is designed to produce unduplicated audience size and demographics across Sony Picture … Read the whole story
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by David Goetzl
March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and … Read the whole story