While TV will remain advertising's No. 1 medium, digital -- principally online display and search -- will account for one-fifth of all ad spending … Read the whole story
Facebook on Tuesday announced a new tool that allows marketers to reach audiences with characteristics that are similar to existing customers they are already … Read the whole story
It didn't take long for Luke Taylor, the new global CEO of DigitasLBi, to begin shaking up the management ranks at the agency network, … Read the whole story
Facebook is asking an appeals court to uphold a ruling against two pay-per-click marketers -- Fox Test Prep and Steven Price -- that operate … Read the whole story
Smartphones offer ripe opportunities to capture behavior and location data. But the speed at which the information can be processed looks to be immensely … Read the whole story
The Interactive Advertising Bureau released specifications to support digital ad impressions through viewable measurements and move the industry into the next phase of ad … Read the whole story
When it comes to mobile wallets, the market has become especially crowded with startups and established players alike vying for supremacy. But the lack … Read the whole story
Lawmakers in the Senate introduced an amendment to the federal privacy law that would give consumers more privacy protection for email messages as well … Read the whole story
Crackle and comScore have entered into a new audience measurement agreement, which is designed to produce unduplicated audience size and demographics across Sony Picture … Read the whole story
March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and … Read the whole story
