by Laurie Sullivan
Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of … Read the whole story
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by Gavin O'Malley
Continuing to push the promise of scalable "native" advertising, Sharethrough just released some data, which -- surprise, surprise -- reflects well on the model … Read the whole story
by Wendy Davis
A federal judge has ruled that the paid clipping service Meltwater infringed copyright by sending clients excerpts of stories from The Associated Press, and … Read the whole story
by Mark Walsh
Men are three times more likely than women to make in-game purchases than women in free-to-play games, according to a study conducted by Frank … Read the whole story
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by Mark Walsh
Online audience measurement firm Quantcast has launched a new service for tracking mobile app usage across iOS and Android devices.The company's free Measure for … Read the whole story
by Aaron Baar
When talking about gaming, markets such as Terre Haute, Ind.; Rockford, Ill., and Rapid City, S.D. may not be top of mind, but localized … Read the whole story
COMMENTARY
by Skip Brand
Two of the biggest trends in the industry today are content marketing and native advertising. Native advertising features content-based ads that blend seamlessly into … Read the whole story
COMMENTARY
by Deborah Hanamura
Social media has changed the way that people engage with everything online, and marketers have embraced this dynamic and varied brand building tool. Social … Read the whole story