Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of … Read the whole story
Continuing to push the promise of scalable "native" advertising, Sharethrough just released some data, which -- surprise, surprise -- reflects well on the model … Read the whole story
A federal judge has ruled that the paid clipping service Meltwater infringed copyright by sending clients excerpts of stories from The Associated Press, and … Read the whole story
Men are three times more likely than women to make in-game purchases than women in free-to-play games, according to a study conducted by Frank … Read the whole story
Online audience measurement firm Quantcast has launched a new service for tracking mobile app usage across iOS and Android devices.The company's free Measure for … Read the whole story
When talking about gaming, markets such as Terre Haute, Ind.; Rockford, Ill., and Rapid City, S.D. may not be top of mind, but localized … Read the whole story
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Two of the biggest trends in the industry today are content marketing and native advertising. Native advertising features content-based ads that blend seamlessly into … Read the whole story
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Social media has changed the way that people engage with everything online, and marketers have embraced this dynamic and varied brand building tool. Social … Read the whole story
