Marin Software went public on the New York Stock Exchange Friday trading on the symbol MRIN. The company raised $105.7 million in total funding, … Read the whole story
U.S. ad spending expanded 4% during the first two months of 2013 vs. the same period in 2012, according to actual buying data from … Read the whole story
Starcom has built a framework to support clients' search engine marketing campaigns based on the ease or the difficulty of finding a brand's products … Read the whole story
Not everyone associates Apple with online entertainment, but its iTunes property is second only to YouTube in the category. The music-cum-media content hub attracted … Read the whole story
A judge has signed off on a class-action settlement requiring Netflix to pay $9 million in order to resolve a class-action privacy lawsuit. The … Read the whole story
Technology brands are making the most powerful connections with consumers. The "cultural vibrancy" of brands determines how brands are perceived by respondents in terms … Read the whole story
While it's hard to definitely say which strategy works better, new data from Kontera -- which tracks some 400 million real-time content views and … Read the whole story
With the BlackBerry launching its Z10 smartphone in the U.S. Friday, the phone maker faces an uphill battle going up against Android and iOS … Read the whole story
One of the next great battlegrounds for mobile devices at retail will involve indoor mapping. Apple has joined the fray, apparently, by acquiring the … Read the whole story
- COMMENTARY
In honor of the new baseball season, here is another edition of Wild Pitches, the semiannual feature featuring publicists and other corporate communicators who … Read the whole story
- COMMENTARY
This Sunday, "Lean In," Sheryl Sandberg's just-published and hotly debated career primer for women, will debut at number one on "The New York Times" … Read the whole story
