by Laurie Sullivan
Marketwire will emerge Tuesday operating under a new name, Marketwired, and chief technology officer, former Yahoo vice president Stu Ogawa. At the heart of … Read the whole story
by Steve McClellan
Beth Wade has been promoted to chief marketing officer at WPP digital shop VML, a new position at the agency. Wade's promotion comes amid … Read the whole story
by Wendy Davis
In a blow to TV networks, the 2nd Circuit Court of Appeals ruled on Monday that the Barry Diller-backed Web video service Aereo can … Read the whole story
by Laurie Sullivan
The 'Atlanta Journal Constitution', a Cox Media Group Company, will launch Tuesday AJC Tickets, a ticket commerce site for local buyers and sellers of … Read the whole story
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by Erik Sass
Mobile advertising technology company 4Info is launching a new mobile ad-targeting product, AdHavenBullseye, that allows advertisers to target consumers and measure effectiveness more precisely, … Read the whole story
by Mark Walsh
Focus on medium-sized smartphones and full-sized tablets and forget about "phablets." While small phones account for 16% of devices overall, they make up only … Read the whole story
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by Gavin O'Malley
Sociomantic on Tuesday is expected to name JB Brokaw as president of North American operations. The appointment is part of a larger effort by … Read the whole story
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by Gavin O'Malley
Across the media, information, marketing, health care and technology sectors, nearly 50% more companies in the $10-$50 million revenue range are planning an acquisition … Read the whole story
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by Joe Mandese
Adaptly, a start-up that helps brands manage their social media marketing, has been named a "strategic preferred marketing developer" by Facebook, which it claims … Read the whole story
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by Steve Smith
Retailers say they will be focusing on their mobile app strategy this year, hoping to increase the personalization experience as well as the analytics … Read the whole story
COMMENTARY
by Sarah Reilly
In an environment where data, performance analytics and attribution are essential, how do brands shift from soft metrics to sales? The culprit is disparate … Read the whole story