Marketwire will emerge Tuesday operating under a new name, Marketwired, and chief technology officer, former Yahoo vice president Stu Ogawa. At the heart of … Read the whole story
Beth Wade has been promoted to chief marketing officer at WPP digital shop VML, a new position at the agency. Wade's promotion comes amid … Read the whole story
In a blow to TV networks, the 2nd Circuit Court of Appeals ruled on Monday that the Barry Diller-backed Web video service Aereo can … Read the whole story
The 'Atlanta Journal Constitution', a Cox Media Group Company, will launch Tuesday AJC Tickets, a ticket commerce site for local buyers and sellers of … Read the whole story
Mobile advertising technology company 4Info is launching a new mobile ad-targeting product, AdHavenBullseye, that allows advertisers to target consumers and measure effectiveness more precisely, … Read the whole story
Focus on medium-sized smartphones and full-sized tablets and forget about "phablets." While small phones account for 16% of devices overall, they make up only … Read the whole story
Sociomantic on Tuesday is expected to name JB Brokaw as president of North American operations. The appointment is part of a larger effort by … Read the whole story
Across the media, information, marketing, health care and technology sectors, nearly 50% more companies in the $10-$50 million revenue range are planning an acquisition … Read the whole story
Adaptly, a start-up that helps brands manage their social media marketing, has been named a "strategic preferred marketing developer" by Facebook, which it claims … Read the whole story
Retailers say they will be focusing on their mobile app strategy this year, hoping to increase the personalization experience as well as the analytics … Read the whole story
- COMMENTARY
In an environment where data, performance analytics and attribution are essential, how do brands shift from soft metrics to sales? The culprit is disparate … Read the whole story
