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by Mark Walsh
Facebook on Tuesday said it has updated its Ads Manager tool to allow advertisers to more easily see how campaigns are performing against specific … Read the whole story
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by Gavin O'Malley
NCM Media Networks, best known for its in-theater advertising, has tapped BuddyTV to expand its online and mobile presence. NCM Media Networks will exclusively … Read the whole story
by Laurie Sullivan
About.com has a new boss, CEO Neil Vogel, known for creating the Recognition Media Webby Awards, the Internet's version of the Oscars, and New … Read the whole story
by Mark Walsh
The latest version of Dynamic Logic's AdIndex for Mobile service can now track the impact of ad frequency in mobile as a result of … Read the whole story
by David Goetzl
The number of Americans who own smartphones and tablets rose substantially this year, while online radio listening and social networking also surged. Pandora looks … Read the whole story
by Wendy Davis
Two Embarq subscribers are asking the U.S. Supreme Court to rule on whether the Internet service provider violated privacy laws by partnering with the … Read the whole story
by Mark Walsh
Online radio services such as Pandora are gaining ground among younger users. With the streaming music category, Pandora is the clear favorite among listeners … Read the whole story
by Wayne Friedman
The number of U.S. digital TV users -- those who view at least one TV show per month via the Internet -- will climb … Read the whole story
COMMENTARY
by Cezar Kolodziej
Using mobile to build and maintain loyalty programs starts with a clear understanding of what your customer most values and then crafting acquisition, offer … Read the whole story