Facebook on Tuesday said it has updated its Ads Manager tool to allow advertisers to more easily see how campaigns are performing against specific … Read the whole story
NCM Media Networks, best known for its in-theater advertising, has tapped BuddyTV to expand its online and mobile presence. NCM Media Networks will exclusively … Read the whole story
About.com has a new boss, CEO Neil Vogel, known for creating the Recognition Media Webby Awards, the Internet's version of the Oscars, and New … Read the whole story
The latest version of Dynamic Logic's AdIndex for Mobile service can now track the impact of ad frequency in mobile as a result of … Read the whole story
The number of Americans who own smartphones and tablets rose substantially this year, while online radio listening and social networking also surged. Pandora looks … Read the whole story
Two Embarq subscribers are asking the U.S. Supreme Court to rule on whether the Internet service provider violated privacy laws by partnering with the … Read the whole story
Online radio services such as Pandora are gaining ground among younger users. With the streaming music category, Pandora is the clear favorite among listeners … Read the whole story
The number of U.S. digital TV users -- those who view at least one TV show per month via the Internet -- will climb … Read the whole story
- COMMENTARY
Using mobile to build and maintain loyalty programs starts with a clear understanding of what your customer most values and then crafting acquisition, offer … Read the whole story
