by Steve McClellan
Havas is launching a new digital agency in China and has hired industry veteran Brendan Tansey as CEO to run it. The new agency … Read the whole story
by Mark Walsh
Only a minority of consumers are using specially designed companion apps on laptops, tablets and smartphones while watching TV. While multitasking is pervasive, most … Read the whole story
by Laurie Sullivan
Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage … Read the whole story
by Mark Walsh
The U.S. mobile ad market grew 88% last year to $4.5 billion, driven by publishers ramping up business on the mobile side including Facebook, … Read the whole story
by Gavin O'Malley
A woman who has recently been researching a family vacation is most receptive to ads for cruises when she is shopping online for, well, … Read the whole story
by Wendy Davis
Watch manufacturer Multi Time Machine is asking a federal appellate court to rule that Amazon infringes trademark with its internal search engine. The company … Read the whole story
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by Erik Sass
Valassis is unveiling new targeting capabilities through Brand.net, with a service called Geo-Commerce Retail Zone, which uses over 100,000 local targeting zones created by … Read the whole story
by Steve Smith
The shopping magazine from Consumer Reports, 'ShopSmart,' has picked some of the longest-lived price comparison apps as the best in class for consumers. Read the whole story
COMMENTARY
by Puneet Mehta
To succeed on mobile, marketers need to get smarter about their mobile marketing strategies to be customer-centric and influence them at precise moments of … Read the whole story