Havas is launching a new digital agency in China and has hired industry veteran Brendan Tansey as CEO to run it. The new agency … Read the whole story
Only a minority of consumers are using specially designed companion apps on laptops, tablets and smartphones while watching TV. While multitasking is pervasive, most … Read the whole story
Mobile devices and social sites continue to fuel an increase in video consumption. It increased views 300% last year, prompted Facebook users to engage … Read the whole story
The U.S. mobile ad market grew 88% last year to $4.5 billion, driven by publishers ramping up business on the mobile side including Facebook, … Read the whole story
A woman who has recently been researching a family vacation is most receptive to ads for cruises when she is shopping online for, well, … Read the whole story
Watch manufacturer Multi Time Machine is asking a federal appellate court to rule that Amazon infringes trademark with its internal search engine. The company … Read the whole story
Valassis is unveiling new targeting capabilities through Brand.net, with a service called Geo-Commerce Retail Zone, which uses over 100,000 local targeting zones created by … Read the whole story
The shopping magazine from Consumer Reports, 'ShopSmart,' has picked some of the longest-lived price comparison apps as the best in class for consumers. Read the whole story
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To succeed on mobile, marketers need to get smarter about their mobile marketing strategies to be customer-centric and influence them at precise moments of … Read the whole story
