Online Media Daily
Tuesday, April 16, 2013
  • Yahoo Sued For Sending SMS Alerts To Wrong Recipient

    Yahoo has been hit with a federal lawsuit lawsuit for allegedly sending SMS messages to the wrong person. Philadelphia resident Bill Dominguez says Yahoo ... Read the whole story

  • Video Most Popular Medium For Mobile Phone Brand Information

    Digital ads and search engines influence consumer buying habits, but videos appear to offer the most support for consumers researching to buy a mobile ... Read the whole story

  • U.K. Mobile Agency Fetch Opens U.S. Outpost

    London-based mobile agency Fetch, whose clients include Hotels.com, eBay and Sony Music, announced its expansion to the U.S. with a new office in San ... Read the whole story

  • SET Media Adds Nielsen Ratings To Velocity

    Video ad start-up SET Media is adding Nielsen Online Campaign Ratings to its video measurement service Velocity. The company says ad clients will be ... Read the whole story

  • American Express Launches eBuyBack Program, Campaign With Chegg

    American Express will launch a campaign Tuesday to promote a college book buyback program through Chegg that ties online ads into offline returns and ... Read the whole story

  • Heinz Revamps Foodservice Web Site, Traffic Rises

    Heinz redesigned its Foodservice Web site to reflect industry demand. The result? Just eight weeks after the relaunch, site traffic has exceeded total visits ... Read the whole story

  • Smart TVs, Smart Advertisers

    It may take five years or perhaps even longer, but inevitably, smart TVs will revolutionize advertising -- especially advertising that requests a response from ... Read the whole story