Yahoo has been hit with a federal lawsuit lawsuit for allegedly sending SMS messages to the wrong person. Philadelphia resident Bill Dominguez says Yahoo … Read the whole story

Digital ads and search engines influence consumer buying habits, but videos appear to offer the most support for consumers researching to buy a mobile … Read the whole story

London-based mobile agency Fetch, whose clients include Hotels.com, eBay and Sony Music, announced its expansion to the U.S. with a new office in San … Read the whole story

Video ad start-up SET Media is adding Nielsen Online Campaign Ratings to its video measurement service Velocity. The company says ad clients will be … Read the whole story

American Express will launch a campaign Tuesday to promote a college book buyback program through Chegg that ties online ads into offline returns and … Read the whole story

Heinz redesigned its Foodservice Web site to reflect industry demand. The result? Just eight weeks after the relaunch, site traffic has exceeded total visits … Read the whole story