by Laurie Sullivan
Twitter introduced keyword ad targeting Wednesday, based on terms typed into user timelines. The company believes the real-time feature will improve the experience with … Read the whole story
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by Gavin O'Malley
Keeping its promise to grow through acquisition, Alloy Digital -- the youth-focused media company and video network -- just agreed to buy Digital Broadcasting … Read the whole story
by Wendy Davis
Two major research studies concluded that most consumers dislike online behavioral advertising, but trade group Digital Advertising Alliance disagrees. A study that it commissioned, … Read the whole story
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by Mark Walsh
The Interactive Advertising Bureau on Thursday released the latest version of its Quality Assurance Guidelines (QAG) for public comment. The changes encompass the full … Read the whole story
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by Joe Mandese
In what is being hailed as the the first research of its kind, the CIMM (Coalition for Innovative Media Measurement) today will release findings … Read the whole story
by Mark Walsh
The European mobile market continues to grow briskly at the expense of the U.S. market. The U.S. share of traffic on Opera's mobile ad … Read the whole story
by Wayne Friedman
Young TV viewers have increasingly been moving to online platforms for some time. Twenty-seven percent of U.S. online 18- to-24-year-olds now watch five or … Read the whole story
by Steve McClellan
The VIA Agency has been selected to handle integrated marketing chores for startup mobile carrier Republic Wireless. The scope of work includes creative advertising, … Read the whole story
by Steve Smith
Traditionally, LinkedIn has lagged behind the Big Two social networks in its mobile deployments. With a major upgrade to its iOS and Android apps, … Read the whole story

COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Internet use as an indicator of the overall health of a device, mobile phone and tablets, may indicate the direction things are heading. Smartphone … Read the whole story