Twitter introduced keyword ad targeting Wednesday, based on terms typed into user timelines. The company believes the real-time feature will improve the experience with … Read the whole story
Keeping its promise to grow through acquisition, Alloy Digital -- the youth-focused media company and video network -- just agreed to buy Digital Broadcasting … Read the whole story
Two major research studies concluded that most consumers dislike online behavioral advertising, but trade group Digital Advertising Alliance disagrees. A study that it commissioned, … Read the whole story
The Interactive Advertising Bureau on Thursday released the latest version of its Quality Assurance Guidelines (QAG) for public comment. The changes encompass the full … Read the whole story
In what is being hailed as the the first research of its kind, the CIMM (Coalition for Innovative Media Measurement) today will release findings … Read the whole story
The European mobile market continues to grow briskly at the expense of the U.S. market. The U.S. share of traffic on Opera's mobile ad … Read the whole story
Young TV viewers have increasingly been moving to online platforms for some time. Twenty-seven percent of U.S. online 18- to-24-year-olds now watch five or … Read the whole story
The VIA Agency has been selected to handle integrated marketing chores for startup mobile carrier Republic Wireless. The scope of work includes creative advertising, … Read the whole story
Traditionally, LinkedIn has lagged behind the Big Two social networks in its mobile deployments. With a major upgrade to its iOS and Android apps, … Read the whole story
Internet use as an indicator of the overall health of a device, mobile phone and tablets, may indicate the direction things are heading. Smartphone … Read the whole story