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by Joe Mandese
Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
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by Mark Walsh
Display Internet advertising globally rose 9.9% last year, fueled by a 21.2% gain in Latin America. Display Internet spending, however, made up just 1.9% … Read the whole story
by Laurie Sullivan
While some analysts believe the company could spread resources too thin, its first quarter 2013 earnings prove otherwise. Profit rose 16%, earning $3.35 billion, … Read the whole story
by Laurie Sullivan
Mobile will force brands to begin to solve problems from the customer's perspective. The thinking goes beyond a shift to mobile from desktop, but … Read the whole story
by Wendy Davis
A federal judge has cleared YouTube of liability for infringing copyright by allegedly hosting tens of thousands of clips of content owned by Viacom. Read the whole story
by Mark Walsh
A surge in advertising around March Madness helped lead a mobile ad rebound late in the first quarter. After a post-holiday season slowdown, many … Read the whole story
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by Gavin O'Malley
More than ever, marketers are embracing digital channels for brand building and shifting consumer perception. Advertisers project brand ad spending to grow more quickly … Read the whole story
by Gavin O'Malley
Moms have long held the household purse strings, but, in the age of social media, their influence now goes far beyond the front door. … Read the whole story
COMMENTARY
by Samatha Afetian
We have become a society of digital addicts. We walk around with our cellphones. We read emails and tweets while we wait in line, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Earlier on the day that someone exploded a couple of bombs in Boston, killing the innocent and maiming scores more, the New York Times … Read the whole story