Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
Display Internet advertising globally rose 9.9% last year, fueled by a 21.2% gain in Latin America. Display Internet spending, however, made up just 1.9% … Read the whole story
While some analysts believe the company could spread resources too thin, its first quarter 2013 earnings prove otherwise. Profit rose 16%, earning $3.35 billion, … Read the whole story
Mobile will force brands to begin to solve problems from the customer's perspective. The thinking goes beyond a shift to mobile from desktop, but … Read the whole story
A federal judge has cleared YouTube of liability for infringing copyright by allegedly hosting tens of thousands of clips of content owned by Viacom. Read the whole story
A surge in advertising around March Madness helped lead a mobile ad rebound late in the first quarter. After a post-holiday season slowdown, many … Read the whole story
More than ever, marketers are embracing digital channels for brand building and shifting consumer perception. Advertisers project brand ad spending to grow more quickly … Read the whole story
Moms have long held the household purse strings, but, in the age of social media, their influence now goes far beyond the front door. … Read the whole story
We have become a society of digital addicts. We walk around with our cellphones. We read emails and tweets while we wait in line, … Read the whole story
Earlier on the day that someone exploded a couple of bombs in Boston, killing the innocent and maiming scores more, the New York Times … Read the whole story