Even as Madison Avenue pushes to raise the bar for ad exposure from an "opportunity to see" to a "likelihood to see," a promising … Read the whole story
Andy Jacobs has been promoted to global chief technology officer and director of global partnerships at MRM, a new position at the agency, a … Read the whole story
Ask.com will launch a national TV campaign Monday showcasing common questions and answers in uncommon themes and unexpected settings to catch the attention of … Read the whole story
PayPal's alliance with Discover for in-store mobile payments begins rolling out this month. The PayPal POS solution is already available at 20,000 merchant locations … Read the whole story
Demographic findings are increasingly critical for marketers as all consumers spend more time watching premium fare online. YouTube continues to attract the lion's share … Read the whole story
Android developers always complain about the fragmentation of this operating system, but now the ACLU is asking the FTC to investigate carriers for not … Read the whole story
There are many explanations for this world of blunder. One is the idiotic value placed on being first with a shard of previously unreported … Read the whole story
The scarily witless and embarrassing tagline for the new KFC boneless chicken product is boneheaded. What a strange way to go about announcing the … Read the whole story
Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion images every week. Add into the mix Pinterest, Tumblr, Polyvore and Wanelo, and … Read the whole story