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by Steve McClellan
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as SQI (Social Quality Index) into its comScore Media Metrix online ratings software for … Read the whole story
by Gavin O'Malley
Microsoft Advertising is rolling out a new ad format for Outlook.com called versaTiles. The new units consist of flexible "tiles" that give brands the … Read the whole story
by Mark Walsh
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story
by Laurie Sullivan
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story
by Wendy Davis
A proposed Internet tax bill will "hinder economic growth and job creation," the Direct Marketing Association said Tuesday in a new letter to the … Read the whole story
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by Wendy Davis
A New York appellate court ruled on Tuesday that Web sites aren't immune from liability when users upload music recorded prior to 1972. The … Read the whole story
by Erik Sass
Visitors to The New York Times' Web site and mobile apps will get free access to online and mobile video, courtesy of advertising sponsorships … Read the whole story
COMMENTARY
by Laura O’Shaughnessy
As organic content and social ads become increasingly integrated, brands need to know how to rise above platform edge rank scores and a surplus … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
Unlike the Fancy or eBay, Etsy puts the focus on its shop owners, which now number 800,000. Visitors can read shop owner's profiles, follow … Read the whole story