Starcom MediaVest Group will integrate a ShareThis engagement measurement known as SQI (Social Quality Index) into its comScore Media Metrix online ratings software for … Read the whole story
Microsoft Advertising is rolling out a new ad format for Outlook.com called versaTiles. The new units consist of flexible "tiles" that give brands the … Read the whole story
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story
A proposed Internet tax bill will "hinder economic growth and job creation," the Direct Marketing Association said Tuesday in a new letter to the … Read the whole story
A New York appellate court ruled on Tuesday that Web sites aren't immune from liability when users upload music recorded prior to 1972. The … Read the whole story
Visitors to The New York Times' Web site and mobile apps will get free access to online and mobile video, courtesy of advertising sponsorships … Read the whole story
As organic content and social ads become increasingly integrated, brands need to know how to rise above platform edge rank scores and a surplus … Read the whole story
Unlike the Fancy or eBay, Etsy puts the focus on its shop owners, which now number 800,000. Visitors can read shop owner's profiles, follow … Read the whole story