by Laurie Sullivan
Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The … Read the whole story
by Laurie Sullivan
Google gained Media Rating Council accreditation for its viewability measurement solution, Active View, which it introduced last year. Marketers intuitively believe that consumers will … Read the whole story
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by Gavin O'Malley
As search marketers have long known, consumer queries are often driven by bad press, fear, and even hostility. In support of this notion, new … Read the whole story
by Mark Walsh
More smartphones were shipped globally in the first quarter than feature phones for the first time. More than half (51.6%) the total of 418.6 … Read the whole story
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by Wendy Davis
Three magazine subscribers are asking a federal appeals court to reinstate their lawsuits accusing the publishers of violating a California law dealing with the … Read the whole story
by Laurie Sullivan
Adchemy will unveil a product listing ad platform aimed at simplifying the process of creating PLAs for desktop and mobile through automation. The platform … Read the whole story
by Wayne Friedman
Spurred on by big TV sporting events, men ramped up their sports app usage in the first months of this year. There have been … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In an unexpected display of breathtaking courage, Johnson & Johnson has launched an advertising campaign heroically endorsing love -- hoping to rekindle our love … Read the whole story
COMMENTARY
by
Call it "anti-branded content." Because for no known reason, the British automotive brand Jaguar has come in for some really brutish jabs on "Mad … Read the whole story