Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The … Read the whole story
Google gained Media Rating Council accreditation for its viewability measurement solution, Active View, which it introduced last year. Marketers intuitively believe that consumers will … Read the whole story
As search marketers have long known, consumer queries are often driven by bad press, fear, and even hostility. In support of this notion, new … Read the whole story
More smartphones were shipped globally in the first quarter than feature phones for the first time. More than half (51.6%) the total of 418.6 … Read the whole story
Three magazine subscribers are asking a federal appeals court to reinstate their lawsuits accusing the publishers of violating a California law dealing with the … Read the whole story
Adchemy will unveil a product listing ad platform aimed at simplifying the process of creating PLAs for desktop and mobile through automation. The platform … Read the whole story
Spurred on by big TV sporting events, men ramped up their sports app usage in the first months of this year. There have been … Read the whole story
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In an unexpected display of breathtaking courage, Johnson & Johnson has launched an advertising campaign heroically endorsing love -- hoping to rekindle our love … Read the whole story
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Call it "anti-branded content." Because for no known reason, the British automotive brand Jaguar has come in for some really brutish jabs on "Mad … Read the whole story
