by Joe Mandese
Joe Marchese is pretty fast. And thank goodness he is. About 40 minutes after completing this year's Boston Marathon, he was in the shower … Read the whole story
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by Gavin O'Malley
Throwing cold water on this year's Digital Content NewFronts, some analysts doubt whether the glitzy events will have any tangible impact on video ad … Read the whole story
by Mark Walsh
No wonder cat photos and videos are an Internet cliche -- they work. According to a new study of 3,000 images used in "Like … Read the whole story
by Laurie Sullivan
Tying together data from time, place, campaigns, strings, visits and customers are trends driving the next generation of successful search marketing campaigns. The most … Read the whole story
by Steve McClellan
Ice cream marketer Ben & Jerry's, acquired by Unilever a few years back, has selected Dentsu's 360i to serve as the brand's strategic digital … Read the whole story
by Wendy Davis
A deaf Web user who unsuccessfully attempted to sell used books on eBay is asking a federal appellate court to revive her discrimination lawsuit … Read the whole story
by Laurie Sullivan
Data company BlueKai announced an unusual partnership Tuesday with IBM that connects customers using IBM's tag management platform, IBM Digital Data Exchange (DDX), a … Read the whole story
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by David Goetzl
A pair of companies that provide a technological backbone for media transactions have launched a platform that integrates buying for digital video with TV. … Read the whole story
COMMENTARY
by Gregory Grudzinski
Optimizing mobile programs around transactions only misses the larger value of enabling consumers to interact with your brand for reasons other than making purchases. Read the whole story