by Mark Walsh
Facebook in April debuted a new targeting feature dubbed "partner categories" that uses members' online purchasing histories and location to tailor ads. The self-serve … Read the whole story
by Mark Walsh
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographics Are Dead," at the Mobile Marketing Association's New York Forum on Friday. … Read the whole story
by Gavin O'Malley
While online retail could soon lose its immunity from state taxation, new research shows that the sector has never been more healthy. Led by … Read the whole story
by Laurie Sullivan
Omnicom Media Group's Resolution Media on Monday will introduce the digital behavior analysis tool and method it calls ClearTarget, which resembles the composition of … Read the whole story
by Steve McClellan
Local business directory and review site Yelp and Choice Hotels have kicked off a new marketing campaign designed to position the lodging chain as … Read the whole story
by Wendy Davis
In a victory for Delta Air Lines, a state judge in California ruled that the company need not comply with a state law requiring … Read the whole story
by Wayne Friedman
Which media does better with social media? It seems everyone can claim some victory -- with TV believing it grabs more benefits. Local broadcast … Read the whole story
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by Wayne Friedman
Starting perhaps the most ambitious live digital video service to date, Disney/ABC Television is launching Watch ABC -- the first live broadcast network streaming … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I'm seeing GE in a different, flattering, energy-saving compact fluorescent light -- owing entirely to Focus Forward, a mesmerizing collection of mini-documentary films highlighting … Read the whole story
COMMENTARY
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Last week, I wrote about a series of gag-inducing videos for Mountain Dew. Created by 22-year-old rapper Tyler the Entertainer, the spots were equal … Read the whole story