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by Joe Mandese
In a battle to control the future of the ad industry's currency, Nielsen and comScore each added to their sides this week, with comScore … Read the whole story
by Mark Walsh
Google on Thursday began rolling out a revamped version of its AdMob mobile ad network aimed at helping developers better promote and monetize their … Read the whole story
by Mark Walsh
Mobile display ads perform roughly on par with rich media ads in terms of click-through and time spent, but not as well as video … Read the whole story
by Gavin O'Malley
Showing just how far Web streaming and mobile technology have evolved, USA Network has declared itself officially platform-agnostic. Each digital touchpoint will now offer … Read the whole story
by Wendy Davis
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming Firefox 22 browser. The company, which released Firefox … Read the whole story
by Laurie Sullivan
Google wants technology to "step out of the way" as developers integrate it into everyday life. That means major changes in online advertising for … Read the whole story
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by Mark Walsh
Yahoo will incorporate selected tweets into the newsfeed on its redesigned home page through a new partnership between the Web portal and the microblogging … Read the whole story
COMMENTARY
by Ranil Wiratunga
An arms race is a battle with no goal other than to stay ahead of the competition. Today, there is a competitive arms race … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Am I alone in thinking social media is more interruptive than additive to the entertainment experience? Read the whole story