In a battle to control the future of the ad industry's currency, Nielsen and comScore each added to their sides this week, with comScore … Read the whole story
Google on Thursday began rolling out a revamped version of its AdMob mobile ad network aimed at helping developers better promote and monetize their … Read the whole story
Mobile display ads perform roughly on par with rich media ads in terms of click-through and time spent, but not as well as video … Read the whole story
Showing just how far Web streaming and mobile technology have evolved, USA Network has declared itself officially platform-agnostic. Each digital touchpoint will now offer … Read the whole story
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming Firefox 22 browser. The company, which released Firefox … Read the whole story
Google wants technology to "step out of the way" as developers integrate it into everyday life. That means major changes in online advertising for … Read the whole story
Yahoo will incorporate selected tweets into the newsfeed on its redesigned home page through a new partnership between the Web portal and the microblogging … Read the whole story
An arms race is a battle with no goal other than to stay ahead of the competition. Today, there is a competitive arms race … Read the whole story
Am I alone in thinking social media is more interruptive than additive to the entertainment experience? Read the whole story