by Mark Walsh
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, according to reports Sunday. The deal, first reported … Read the whole story
by Laurie Sullivan
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on weather conditions, time and interests for companies like … Read the whole story
by Steve McClellan
Nick Pahade, the former North American CEO of Interpublic Group's Initiative, has been appointed CEO of crowdsourced video advertising specialist Poptent effective June 3. … Read the whole story
by Mark Walsh
The practice of conquesting -- running advertising for a brand or product near editorial content about a competitor's offerings online or in print -- … Read the whole story
by Joe Mandese
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into happiness. The spinoff, which will be unveiled Wednesday … Read the whole story
by Laurie Sullivan
Skyword, a Boston-based provider of online social marketing content, has raised $6.7 million in venture capital funding led by existing backer Cox Media Group. … Read the whole story
by Gavin O'Malley
Social services startup Gigya on Monday is expected to announce the addition of 21 social and marketing tech partners to its NEXUS Partner Ecosystem. … Read the whole story
by Mark Walsh
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were the top three auto brands based on an … Read the whole story
by Wendy Davis
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on Friday. But Verizon, which also challenged the rules, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Last week, Abercrombie & Fitch was pilloried in social media -- and mainstream media -- for obnoxious, self-indicting remarks made by its chairman Mike … Read the whole story
COMMENTARY
by
Have you noticed that things tend to get more interesting when Kirstie Alley weighs in on a subject and gets bleeped out? "Dude, you're … Read the whole story
COMMENTARY
by Alec Francesconi
Many organizations struggle to establish a seamless mobile experience. Relying solely on native apps does not deliver the fully connected sequential screen experience customers … Read the whole story